Over the past few weeks, I’ve been reflecting on what our work would look like if we rebuilt it from scratch. How would we approach facilitation, program design, or strategic planning if we had never done it before? We often think the magic lies in grand strategies or big decisions (and don’t get me wrong—they have their place), but more often, it’s the basics that make all the difference.

You know how fast technology changes, right? Back in 2008, I was deep in Twitter, Facebook, and email marketing to promote causes, share messages, and support clients. I even picked up a few awards for social media innovation. Now? I don’t even have a Twitter or Facebook account. Wild, right? This is a reminder of how quickly things shift and how we’ve gotta keep up.